Designing SaaS, AI, Fintech, and healthcare
products people actually
enjoy using.
01 / Work
Selected work
AI-powered Employee Profile
Led the end-to-end UX/UI overhaul of SkyHive’s Employee Profile — making skills and gaps clearer and boosting engagement.
AI Next Best Action for Fintech
A unified workspace that surfaces actionable nudges, introduces prioritization and filtering, and fits seamlessly into the CRM ecosystem.
WalkWith — Peer Support for Parents
A self-initiated product I took from research to a live app entirely in Claude — two journey maps exposed five gaps, and each one shipped as a real feature.
Online-to-Offline Healthcare Platform
A complete ecosystem: responsive website, iOS self-check-in app, doctor and patient portals, and a cohesive brand identity.
Eurosender — Digital Logistics Platform
Led end-to-end design that turned Europe's shipment aggregator into a self-service logistics platform — 300+ adaptive screens in 3 months.
Docdirekt — White-Label Telemedicine
One iOS & Android app covering patient and doctor personas for KVBW's telemedicine service — built white-label on Minxli's secure, encrypted platform.
02 / Craft
What I'm good at
Six products, one pattern: start with evidence, get the room to agree on it, then stay with the work until it is running in front of real users.
-
Research that changes the roadmap
Audits, interviews, personas and journey maps that end in a prioritised list of things to build — not a deck that gets admired and filed.
-
Facilitating the room
I get PMs, engineers, executives and medical advisors to leave with the same picture — and with the MVP already voted on.
-
Making dense systems feel simple
Skill graphs, advisor CRMs, shipment tracking — I find the structure underneath the data and give it an order people can act on.
-
Designing for AI, not around it
Predictions are only useful when people trust them. I design the prioritisation, the filtering and the explanation that make a model's output feel like advice.
-
Design systems that hold up
One foundation across web, mobile and tablet — built to survive a three-month deadline and a white-label rollout on two platforms.
-
Shipping — including building it myself
I work next to engineers through implementation, and when there is no team I write the code too: WalkWith went from research to a live app entirely in Claude.