Case study · Minxli
Minxli is a healthcare ecosystem that lets doctors treat patients both in the clinic and online — with minimal time and capital. As the sole product designer, I designed the entire digital family: website, mobile booking, admin panels, and a self check-in tablet app — all live before the first clinic opened its doors.
Overview
Minxli (Munich, Germany) set out to build a working ecosystem for doctors that responds to their needs — and to the demands and preferences of today’s patients. Its uniqueness is the ability to seamlessly offer online-to-offline services: doctors and patients are connected in one network via mobile app (iOS, Android), website, or physically in the clinic.
I joined as the product designer for the whole ecosystem — working alongside the CEO, medical advisors, two project managers, a product owner, four developers, and QA. From June to November 2019 we took the platform from an existing iOS app to a full family of digital products and a refreshed brand.
Challenge
The first Minxli clinic was opening in October 2019 — and every digital product had to be ready for day one: a new website, an improved iOS and Android app, and a brand-new self check-in app for the clinic itself.
That meant compressing research, workshops, definition, prototyping, visual design, and delivery across three platforms into a few months — while navigating German healthcare law, insurance payment models, and the expectations of both doctors and patients. And we did it.
My role
Sole designer on a dream team: CEO, medical advisors, 2 project managers, 1 product owner, 4 developers, and QA.
Process · Research
After auditing the existing app and researching the most popular healthcare products and patterns, I facilitated a 3-day workshop with the whole team. We used the Business Model Canvas to align on the product, Speed Boat to surface what holds the service back, and Empathy Maps to visualize what we knew about users. Talks with doctors and medical advisors surfaced pain points — and the details of German healthcare law that proved critical to the product.
Process · Define
Talks with patients, doctors, and the workshop findings defined two key roles: Doctor and Patient. Petra Brill and Anne Stopler represent patients; Dr. Sabine Schmidt represents doctors. The whole team used them in every discussion — and Customer Journey Maps connected their goals and frustrations to concrete product moments.
Process · Ideate & prototype
User flows simplified early planning: how many screens we needed, in what order, and which components had to exist. Then we walked our personas through every wireframe with the team — discussing functionality, features, and flows, with copywriters involved early. Wireframes saved precious time on changes before visual design began.
The products
Everything shipped for the clinic opening: a responsive marketing website, web booking, a rebuilt mobile booking and payment flow, admin panels for doctors and patients, online video consultations, and a self check-in tablet app for the clinic.
A responsive site that tells patients and doctors what Minxli is — with pages for each audience and a booking flow that handles clinic visits, video calls, and all three payment methods (public insurance, private insurance, self-pay).
A new booking appointment flow for the iOS and Android app: find your doctor, choose between a clinic visit and a video call, and pick an open slot — in seconds.
A new payment flow built around Germany’s insurance reality — public, private, or self-pay — plus confirmation, calendar integration, directions, and appointment management.
Web panels for both roles: doctors manage appointments, patients, and their network; patients manage bookings and their health data.
The “online” half of online-to-offline: patients book a telemedicine consultation and meet their doctor without leaving work or home.
An iOS tablet app for the clinic: patients check in by scanning their personal QR code from the Minxli app, sign consent on screen, and take a seat — no reception queue. Walk-ins without an appointment can book right at the terminal.
Outcome & impact
Website, improved iOS & Android app, and the self check-in app — all live for the October 2019 clinic opening.
Partnership with the largest payor and the Federation of Students.
Minxli was one of 50 finalists of that year’s “Digital Top 50” awards.
A new brand style and a design system that kept five products consistent across web, mobile, and tablet.